DRYCO sees 10x increase in new projects from marketing efforts with Elemental Design

Elemental Design is a great resource for our company. For all things website related and all of our promotional and biz-dev design needs they can’t be beat! Elemental Design is great to work with, never misses a deadline and is very reasonably priced. They truly are one of my favorite vendors.
— Daren Young, Owner and CEO

Elemental Design is a great resource for our company. For all things website related and all of our promotional and biz-dev design needs they can’t be beat! Elemental Design is great to work with, never misses a deadline and is very reasonably priced. They truly are one of my favorite vendors.
— Daren Young, Owner and CEO

Client: DRYCO

Industry: Pavement & Concrete Construction
Products/services used: Website Development, SEO, Lead Generating Print Collateral, Social Media, Video Production, Email Marketing Campaigns, Company Culture Initiatives, Change Management, and Facilities Branding

2022 Results

The Problem

DRYCO is one of the most reputable pavement and concrete construction companies in the Bay Area and Central Valley of California. They are known for their top-quality performance and commitment to long-term customer relationships.

Wanting to elevate their online presence and brand integrity, foster long-term client relationships through customer appreciation, increase their contracts, and help employees thrive through culture initiatives, DRYCO contacted Elemental Design.

While DRYCO has been an established company since 1985, the increase in construction projects from the stimulus package during the COVID-19 virus led to increased competition.

The Solution

Through website development and SEO efforts, Elemental Design provided keyword research and implemented keywords that DRYCO would like to rank for into their website copy, meta descriptions, image optimizations, and more.

DRYCO improved their jobs won, reputation, and client retention through lead-generating print materials, email campaigns, sending branded gifts to clients once a project was completed with a request for feedback, and inviting clients to Employee Appreciation Days and events.

“It’s wonderful to get to know and revel with such hard working and fun people. Thanks again to DRYCO for reinforcing the fact that relationships do matter!”
—Brian Michael, Vice President of Perfection Services, Inc.

DRYCO was able to increase culture initiatives through company events, training opportunities, and celebrating employee achievements through acknowledgments, recognition, and celebrations, including barbecues and Employee Appreciation Days.

Elemental Design produces monthly video updates that play at DRYCO offices highlighting employee anniversaries and awards, company achievements and philanthropy, jobs and services, and upcoming events and initiatives.

Through frequent posts and engagement, Elemental Design has increased the presence and awareness of DRYCO’s social media.

Email marketing campaigns including giveaways, knowledge sharing, and company updates have increased the conversion rate of new clients and customers wanting to work with DRYCO.

I’ve been working with Elemental Design for the last five years. All I could say is that I’d be lost without them and I owe a lot of my success to Aryn and her team. DRYCO doesn’t move forward on anything without consulting with her team. I sleep better at night knowing that Elemental Design has our back. Whatever I need, they get it for me.”
— Michael Herold, Director of Business Development

The Result

Website Development and SEO efforts increased the visibility of DRYCO on search engines, including Google Business Profile for both locations, leading to more website traffic, conversions, and new leads.

Print Materials, Email Campaigns, and Customer Retention Programs helped to establish loyalty and build positive reviews online, increasing not only their ‘jobs won’, but website authority to Google.

Creating an asphalt calculator on the website as a resource generated unexpected traffic.

Celebrating employee achievements and providing opportunities for growth has decreased turnover and turned DRYCO into a desirable place to work.

Creation of a digital SDS library and Safety Walk Web App for employees has cut down on unnecessary admin time on job sites and helps to improve efficiency, leading to numerous safety awards won.

Conclusion

Through a continued partnership with Elemental Design, DRYCO is working toward the following:

  • Developing and communicating company culture—helping employees thrive
  • Utilizing video content to build a lead-generating YouTube presence
  • Tracking leads more accurately to provide a clearer picture of ROI
  • Continuous SEO improvements for both locations
  • Creating automated systems for follow-up after an estimate is provided and a project is completed
  • Establishing DRYCO and its culture as a geographically-expanding standard in their industry
  • An appreciated, celebrated team of employees working in a safe and supportive environment

At Elemental Design, our goal is to support DRYCO’s sales team—and the company at large—to grow and thrive. We are focused on building their brand authority, nurturing company culture, increasing immediate and long-term topline revenue, and decreasing bottom-line expenses as a direct result of our efforts. Contact us today to see what Elemental Design can do for your business.

Examples of Work

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